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ABOUT

Lior Zelering | Nova Scotia | Canada 
 

I’m a multidisciplinary designer, creative director, and digital strategist with a strong foundation in UX, branding, interactive media, and design education. My career spans agency, freelance, and startup environments—delivering creative and strategic work for clients and organizations across North America, Europe, Asia, and Australia.

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With experience leading high-impact projects in e-commerce, edtech, culture, and tech, I’ve worked with global teams and international agencies on everything from UX design and digital strategy to marketing campaigns, development, and media production. I’ve helped launch and scale cross-border digital products, advised educational institutions, and executed branding and design systems for companies operating in multiple markets.

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I co-founded an interactive studio specializing in physical computing and immersive experiences for museums and cultural spaces. I later launched a global online design school that has trained hundreds of students across more than a dozen countries.  My work blends user-centered design with storytelling, systems thinking, and a focus on real-world impact.

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With academic backgrounds in both design and law, I bring a unique mix of creativity, structure, and strategic insight. I’ve authored a book on interface design and IP, co-authored a surfing photography collection, and published a short story book. I also hold certifications in UX, product management, analytics, AI tools, advertising, legal design, and digital marketing—continuously evolving to meet the needs of global, digital-first clients.

CLIENTS from the past and present 

  • Brittanica.com

  • Billabong

  • Red Bull

  • Teva

  • Philipp Morris

  • Canadian Museum of Immigration at Pier 21

  • Audio Codes 

  • Toys R Us

  • Delta

  • B-cure 

  • Pinks and Greens

  • PC Mobile 

  • Rafa

  • Eli Lily

  • PMI Nova Scotia

Publications

  • Various books about design software and Action script 

  • Adrenaline magazine - Action sports magazine 24 issues, Editor and Writer (+ several articles for mainstream media)

  • Zman Digitali magazine - design and new media, Columnist 

  • The Existing and Appropriate Extent of Intellectual Property Protection for Computer Program User Experience - UX design and software patent law, Writer 

  • ​Mediterranean Spray - Israeli surfing 2o12 - 2022, co- editor, co-author, and designer

  • The punk singer - Short stories, writer, designer

  • Smart Jazz - Editor, writer, designer

  • Scrapbook propaganda - designer

  • Tao Te Ching - Editor, designer

  • Jeremy Carter - Writer and Art director

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Education

  • IBM IT Systems Programming Course (1-year program)

  • Bachelor of Arts (BA) in Political Science and Sociology 

  • Marketing and Economics Diploma

  • LLB - Law Degree 

  • LLM - Masters in Law degree + thesis 

  • Doctorate Candidate (DBA) - AI and E-commerce

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Training and certificates (shortlist)

  • Product management certificate / Mind the product 2023

  • Creative direction / UAL 2023

  • Developing Curatorial Concepts: Research & Creative Ideation / Node Center 2023

  • Museums 101 / Association of Nova Scotia Museums 2023

  • Leading for creativity / IDEO 2022

  • Advanced PPC Course, Brad Geddes / Simplilearn 2018

  • Copywriting, University of Alberta 2018

  • Digital Strategies for Business, Columbia Business School 2018

  • SCRUM Training, SCRUM Alliance 2017

  • Product Management Training, Product Loop 2017

  • Google Analytics Certified 2016

  • Google AdWords Certified 2015

  • Various UX training programs 2011 (IDF and other institutions) 

  • Multiple courses in graphic design and animation 1995 - 1997

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Random 

  • Organized and judged skateboarding competitions 

  • Studied bass and Jazz Harmony - played in a big band

  • Published a jazz album titled "Stories of Home" (also designed the cover) 

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CONTACT

Feel free to drop me a line for interesting projects and colabs

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